![]() ![]() “Not only are we championing consumer activism with this science-forward, better-for-the-planet product,” he continued, “but we’re making sure it’s at a price point that that’s accessible for all. Brave Robot is dairy ice cream made kinder and greener with a special ingredient: non-animal whey protein made by Perfect Day. “Accessibility was a key component of our plan for this ice cream - we want to democratize new dairy,” Kollesoff said. ![]() Initially, the ice cream was only available at retailers in California, but the Urgent Company has announced that Brave Robot will be available at 5,000 locations across the U.S. Brave Robot offers eight flavors of ice cream made from lab-grown vegan milk. The Urgent Company’s focus is on developing and marketing sustainable food products, and its first brand is Brave Robot, a line of eight ice cream flavors made from lab-grown vegan milk containing Perfect Day’s whey protein. Three months later, Perfect Day co-founded The Urgent Company with the dairy product developer Paul Kollesoff. In April 2020, the FDA recognized Perfect Day’s animal-free whey protein as safe to eat. It also requires less land, water, and energy to produce than whey protein from cows, and the company predicts it would also cost 40% less if produced at scale. The non-animal whey protein we use is identical to real dairy – our certification team designated a “D” in “OU-D” to reduce any confusion about the nature of the product and its ingredients.Aside from being vegan, Perfect Day’s powder is lactose-free, hormone-free, and antibiotic-free. OU-D indicates that the product is dairy, contains a dairy ingredient, dairy derivative, or has been on dairy equipment. I wrote to the company asking for the reason that they would be listed as Dairy under the laws of kashrut (whether it was an issue of machinery or allergens or something else) and this was the response: (But, reminder - Brave Robot is gloriously lactose free!) ![]() We encourage ice cream eaters who have a milk protein allergy to use the same precautions with Brave Robot that they would take with dairy. It’s a paradox! The FDA requires a declaration of milk proteins because the animal-free whey protein is molecularly identical to whey protein that comes from cows. Katherine Beck Brave Robot wants to reward three people for giving their lactose-free, hormone-free, cruelty-free, and vegan-friendly ice cream a try with Tesla cars. Microflora are given the blueprint of the gene sequence, and then fermented in a tank along with some plant sugars (it’s just like brewing beer!).īrave Robot does not contain any animal inputs, but does contain milk protein. How?! The bovine whey protein gene (stay with us) was digitized in an open source database (like an e-book!). Non-animal whey protein is the same whey you’d find in cow’s milk, except zero cows are involved. Animal-free dairy is vegan (as are all the other ingredients we use in our products!). The non-animal whey protein is identical to what’s in cow's milk, but made without using a single animal in the process. ![]() The explanation includes the following statements:Īnimal-free dairy is made without animal inputs. #Is brave robot ice cream dairy free freeIt advertises itself as "animal free dairy". In our march towards synthetic products I have come upon this product. ![]()
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